BASED IN VIRGINIA BEACH & PHILADELPHIA
PROJECT-BASED
RETAINER-READY
CREATIVE DIRECTOR
+ AI STRATEGIST
01
//Approach
Three Phases
01
//Approach
Three Phases
//Approach
Three Phases
01
//Approach
Three Phases
HI, I'm John Carman. Creative Director & AI Strategist.
HI, I'm John Carman. Creative Director & AI Strategist.
HI, I'm John Carman. Creative Director & AI Strategist.
I lead brand and design work through a hybrid approach that blends traditional creative direction with AI-driven concepting. My focus is on vision, systems, and human judgment — using generative tools to accelerate ideation, sharpen strategy, and elevate execution without sacrificing taste or clarity.
02
//Portfolio
2013 - 2025
02
//Portfolio
2013 - 2025
//Portfolio
2013 - 2025
02
//Portfolio
2013 - 2025
Latest
Portfolio
Latest
Portfolio
Latest
Portfolio
I help teams turn ideas into clear, well-executed work through strong direction, smart process, and attention to detail.
Friends Rehabilitation Program Website
Social Work
Friends Rehabilitation Program Website
Social Work
Friends Rehabilitation Program Website
Social Work
03
//Who Am I
Since 2008
03
//Who Am I
Since 2008
//Who Am I
Since 2008
03
//Who Am I
Since 2008
The Carman Creative Studio
The Carman Creative Studio
Creative Direction, Accelerated by AI
Creative Direction, Accelerated by AI
Creative Direction, Accelerated by AI
I’m John Carman, a Creative Director with 16+ years of experience leading brand and design work across enterprise and independent projects. My work blends traditional creative direction with AI-driven concepting to accelerate ideation, sharpen strategy, and elevate execution. I focus on vision, systems, and human-led refinement — using generative tools not as a replacement, but as a force multiplier for better creative decisions.
04
//Services
EFFICIENT & INTENTIONAL
04
//Services
EFFICIENT & INTENTIONAL
//Services
EFFICIENT & INTENTIONAL
04
//Services
EFFICIENT & INTENTIONAL
Services
Discover our range of services designed to elevate your brand to next level.
Creative Direction
Brand vision, campaign concepts, and high-level creative leadership from idea to execution.
AI-Driven Concepting
Rapid ideation and visual exploration using generative AI to accelerate strategy and unlock stronger creative directions.
Brand Identity & Logos
Logo design, visual systems, and storytelling rooted in strategy, craft, and long-term brand consistency.
Web Design
Modern, high-impact website design focused on clarity, usability, and editorial polish — from concept to launch-ready layouts.
Visual & Motion Design
Digital assets, motion concepts, and visual storytelling that bring brands to life across platforms.
Creative Direction
Brand vision, campaign concepts, and high-level creative leadership from idea to execution.
AI-Driven Concepting
Rapid ideation and visual exploration using generative AI to accelerate strategy and unlock stronger creative directions.
Brand Identity & Logos
Logo design, visual systems, and storytelling rooted in strategy, craft, and long-term brand consistency.
Web Design
Modern, high-impact website design focused on clarity, usability, and editorial polish — from concept to launch-ready layouts.
Visual & Motion Design
Digital assets, motion concepts, and visual storytelling that bring brands to life across platforms.
Creative Direction
Brand vision, campaign concepts, and high-level creative leadership from idea to execution.
AI-Driven Concepting
Rapid ideation and visual exploration using generative AI to accelerate strategy and unlock stronger creative directions.
Brand Identity & Logos
Logo design, visual systems, and storytelling rooted in strategy, craft, and long-term brand consistency.
Web Design
Modern, high-impact website design focused on clarity, usability, and editorial polish — from concept to launch-ready layouts.
Visual & Motion Design
Digital assets, motion concepts, and visual storytelling that bring brands to life across platforms.
Creative Direction
Brand vision, campaign concepts, and high-level creative leadership from idea to execution.
AI-Driven Concepting
Rapid ideation and visual exploration using generative AI to accelerate strategy and unlock stronger creative directions.
Brand Identity & Logos
Logo design, visual systems, and storytelling rooted in strategy, craft, and long-term brand consistency.
Web Design
Modern, high-impact website design focused on clarity, usability, and editorial polish — from concept to launch-ready layouts.
Visual & Motion Design
Digital assets, motion concepts, and visual storytelling that bring brands to life across platforms.
06
//Stats
Fun Facts
06
//Stats
Fun Facts
//Stats
Fun Facts
06
//Stats
Fun Facts
Years of Experience
Years of Experience
Years of Experience
Years of Experience
Brands & Clients Supported
Brands & Clients Supported
Brands & Clients Supported
Brands & Clients Supported
Campaigns & Projects Delivered
Campaigns & Projects Delivered
Campaigns & Projects Delivered
Campaigns & Projects Delivered
Enterprise & National Brands
Enterprise & National Brands
Enterprise & National Brands
Enterprise & National Brands
07
//Experience
2013 - Present
07
//Experience
2013 - Present
//Experience
2013 - Present
07
//Experience
2013 - Present
EXPERIENCE
ELEVANCE HEALTH
Creative Manager
2010 - Present
Led design and digital experience initiatives across Beacon Health Options and Elevance Health, supporting large-scale brand transitions, internal platforms, and enterprise marketing systems — with a focus on clarity, accessibility, and scalable design standards.
ELEVANCE HEALTH
Creative Manager
2010 - Present
Led design and digital experience initiatives across Beacon Health Options and Elevance Health, supporting large-scale brand transitions, internal platforms, and enterprise marketing systems — with a focus on clarity, accessibility, and scalable design standards.
ELEVANCE HEALTH
Creative Manager
2010 - Present
Led design and digital experience initiatives across Beacon Health Options and Elevance Health, supporting large-scale brand transitions, internal platforms, and enterprise marketing systems — with a focus on clarity, accessibility, and scalable design standards.
ELEVANCE HEALTH
Creative Manager
2010 - Present
Led design and digital experience initiatives across Beacon Health Options and Elevance Health, supporting large-scale brand transitions, internal platforms, and enterprise marketing systems — with a focus on clarity, accessibility, and scalable design standards.
JUMPING FISH
Creative Director
2014 – 2020
Managed a full-service design and communications team, delivering end-to-end creative solutions for local businesses, e-commerce clients, and social media influencers. Developed proposals and customized creative strategies, resulting in strengthened client brands and successful project outcomes.
JUMPING FISH
Creative Director
2014 – 2020
Managed a full-service design and communications team, delivering end-to-end creative solutions for local businesses, e-commerce clients, and social media influencers. Developed proposals and customized creative strategies, resulting in strengthened client brands and successful project outcomes.
JUMPING FISH
Creative Director
2014 – 2020
Managed a full-service design and communications team, delivering end-to-end creative solutions for local businesses, e-commerce clients, and social media influencers. Developed proposals and customized creative strategies, resulting in strengthened client brands and successful project outcomes.
JUMPING FISH
Creative Director
2014 – 2020
Managed a full-service design and communications team, delivering end-to-end creative solutions for local businesses, e-commerce clients, and social media influencers. Developed proposals and customized creative strategies, resulting in strengthened client brands and successful project outcomes.
011
//Testimonial
Voices
CLIENT TESTIMONIALS
Rick O'connell
Gameplay Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
Ellie sattler
Visual Designer, Bose
"I hired grey to redesign my company's website. The process was smooth and easy. They listened to all my needs and delivered a site that exceeded my ideas"
Kate Mccalilster
Home Advisor, Apple Inc.
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
011
//Testimonial
Voices
CLIENT TESTIMONIALS
Rick O'connell
Gameplay Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
Ellie sattler
Visual Designer, Bose
"I hired grey to redesign my company's website. The process was smooth and easy. They listened to all my needs and delivered a site that exceeded my ideas"
Kate Mccalilster
Home Advisor, Apple Inc.
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
//Testimonial
Voices
CLIENT TESTIMONIALS
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
011
//Testimonial
Voices
CLIENT TESTIMONIALS
Rick O'connell
Gameplay Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
Ellie sattler
Visual Designer, Bose
"I hired grey to redesign my company's website. The process was smooth and easy. They listened to all my needs and delivered a site that exceeded my ideas"
Kate Mccalilster
Home Advisor, Apple Inc.
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
012
//FAQ
COMMON QUESTIONS
Frequently
Asked Questions
01
What types of clients do you typically work with?
02
What kinds of projects are the best fit for you?
03
Do you offer ongoing creative support or retainers?
04
How does the process usually work?
05
What makes your approach different?
012
//FAQ
COMMON QUESTIONS
Frequently
Asked Questions
01
What types of clients do you typically work with?
02
What kinds of projects are the best fit for you?
03
Do you offer ongoing creative support or retainers?
04
How does the process usually work?
05
What makes your approach different?
//FAQ
COMMON QUESTIONS
Frequently
Asked Question
What types of clients do you typically work with?
What kinds of projects are the best fit for you?
Do you offer ongoing creative support or retainers?
How does the process usually work?
What makes your approach different?
012
//FAQ
COMMON QUESTIONS
Frequently
Asked Questions
01
What types of clients do you typically work with?
02
What kinds of projects are the best fit for you?
03
Do you offer ongoing creative support or retainers?
04
How does the process usually work?
05
What makes your approach different?
Let'S WORK
TOGETHER
BASED IN VIRGINIA BEACH & PHILADELPHIA
CREATIVE DIRECTOR
+ AI STRATEGIST
I’m a multidisciplinary Creative Director and Design Manager based in the U.S., with 20+ years of experience leading brand, digital, and integrated design. My work blends strategic thinking, refined typography, and intuitive user experiences to create work that’s both effective and enduring.
Let'S WORK
TOGETHER
BASED IN VIRGINIA BEACH & PHILADELPHIA
CREATIVE DIRECTOR
+ AI STRATEGIST
I’m a multidisciplinary Creative Director and Design Manager based in the U.S., with 20+ years of experience leading brand, digital, and integrated design. My work blends strategic thinking, refined typography, and intuitive user experiences to create work that’s both effective and enduring.
Let'S WORK
TOGETHER
I’m a multidisciplinary Creative Director and Design Manager based in the U.S., with 20+ years of experience leading brand, digital, and integrated design. My work blends strategic thinking, refined typography, and intuitive user experiences to create work that’s both effective and enduring.
Let'S WORK
TOGETHER
BASED IN VIRGINIA BEACH & PHILADELPHIA
CREATIVE DIRECTOR
+ AI STRATEGIST