Creative direction,and the systems thatmake it repeatable.

I'm a Creative Director and creative-operations leader with 20 years helping organizations turn complex goals into clear, useful, and distinctive creative work. Most of that career has been inside enterprise healthcare — where the brand is large, the stakeholders are many, and the work has to hold up under compliance, scale, and scrutiny.

I held the Creative Director title at Beacon Health Options from 2018, leading brand, campaign, digital, and creative-operations work and managing a five-person design team. When Beacon became Carelon Behavioral Health inside Elevance Health, I led the creative transition — roughly 1,500 brand assets migrated to the new identity across an organization of about 85,000. The restructuring moved my title to Creative Manager; the work didn't shrink with it — I'm on the Studio Production team at Elevance Health now, co-managing ten designers across all lines of business rather than one company.

Alongside that, I run Carman Creative — brand, digital, and design-systems work — and spend real time modernizing how creative teams work with AI. The through-line is the same wherever the work happens: shape the work, strengthen the team, and improve how creative moves through an organization.

Given the choice, the independent work I take on is for people building something they believe in — a veteran starting a coffee company, a nonprofit getting families into homes, a fund for military spouses and veterans. I'm drawn to problems where the brand has to carry real weight, and to building systems that let good work keep happening after I've stepped away. Modern tools, classical taste: I'll use whatever gets the idea made — AI included — but human judgment still decides what's any good.