// 05 — Nonprofit / Brand & Web
Special Forces Trust
Giving back to the military community and their families.
// The brief
Special Forces Trust is a fund that supports military spouses and veterans through fundraising and events. I refreshed their logo and branding, rebuilt their website with a better approach, created branded merchandise, and built a better platform for veterans to engage with and get involved in the events they host.
// The challenge
Special Forces Trust supports military spouses and veterans through fundraising and events. They needed a refreshed brand and a better website — and a clearer way for veterans to engage with and get involved in the events the fund hosts.
A mission-driven fund serving the military community, where the work has to feel respectful and credible — and genuinely easy for people to show up for.
// The work
// The mandate
Refresh the brand and rebuild the experience: a stronger logo and identity, a better website, branded merchandise, and a platform that makes it easy for veterans and supporters to take part.
// John's role
- ↳Refreshed the logo and branding
- ↳Rebuilt the website with a better approach
- ↳Created branded merchandise
- ↳Built a better platform for veterans to engage and join the events
The people behind the work
- ↳Special Forces Trust — client
- ↳A direct client relationship
// Key decisions
Refresh, don't replace
Strengthened the existing identity rather than starting from scratch, keeping continuity with a brand the community already knows and trusts.
Make getting involved the easy part
Built the platform around helping veterans engage with and get into the events — because participation is the whole point of the fund.
// The outcome
- ↳A refreshed brand, a better website, and branded merch
- ↳A clearer platform for veterans to engage with and join the events
// Reflection
I was proud to work on something that gives back to the military community and their families.