// The Lab — AI Playground
A place to play, not a pitch
Modern tools,
classical taste.
This is my playground — a corner of the site where AI tools and agents live so I, and you, can actually play with them. Some are genuinely useful, some are pure experiments. Human judgment still decides what's any good.
Each one is interactive and labeled by how far along it actually is — from concept to prototype to something I really use. Poke at them; see how the brand rules flow. More will move in over time.
- Brand-in-a-Day OSPrototype
- Style Guide That Talks BackBeta
- Campaign FactoryConcept
- AtelierConcept
// 04 — Brand-in-a-Day OS
A Carman Creative system / live demo
One source of truth.
A hundred screens.
Brand-in-a-Day OS turns one brand file into everything else. Start with a brief, end the same day with that file, a type system, mark sketches, a component library, and on-brand social cuts. Drag the controls below — every component you see comes off that one file. That's the leverage.
--color-bg: #080808 --color-surface: #141414 --color-ink: #f5f3ef --color-accent: #1cb791 --radius: 12px --density: 1
Display / 96 in motion.
Body / 17. Designed for confidence and clarity. Every rule flows from a single source — palette, type, radii, spacing — and every component snaps to it.
caption / 12 / mono
Ship the system, not the screen.
Rules here cascade into every component — buttons, type, spacing, even motion. Change one value, the brand stays intact across 200 screens.
Built to last.
Made for the way you work.
// theme: Carman / radius: Soft / density: Default — same components, different brand.
// 05 — Style Guide That Talks Back
A Carman Creative system / in beta
Guidelines that
answer back.
A brand bible designers can talk to. Ask for a hero, a social card, or a typeset headline — get on-system outputs in seconds. Every answer is constrained to your colors, your type, your voice.
Quietly confident. Outdoor heritage with a modern edge.
Find your line.
Field-tested gear, for the work.
Find your line.
Designed for the long haul.
Find your line.
Made the way it should be.
// brand: Northbound / prompt: hero — outputs re-generate when either changes.
// 06 — Campaign Factory
A Carman Creative system / concept
One concept,
a hundred cuts.
One campaign idea fans out to social, print, motion, and web — all on-brand, all in voice, all production-ready. Pick a campaign and watch a single concept resolve across six channels.
Outdoor performance line — quietly confident, trail-tested gear for the long haul. Voice: understated, earned, never loud.
6 of 6 active / re-arranging the grid live
All variants share one brand file. Switch the brand and the entire factory re-skins in 500ms.
Find your line.
Pack / Boot / Tent / Bottle. Built to last.
// Spring '26 trail collection
Find your line.
Find your line.
Pack / Boot / Tent / Bottle
Find your line.
Northbound — Vol 04
Find your line.
See more →
Find your line.
shop// brand: Northbound / 6 channels / one brand file — production-ready exports in Figma, After Effects, and code.
// 07 — Atelier
A Carman Creative system / concept
A senior eye on
every draft.
A custom GPT trained on your design system and house point-of-view. Reviews work in progress, writes feedback in your CD voice, and catches drift before it ships. Pick a draft below to see what a review looks like.
House is measured and direct. Encouraging softens the delivery. Tough Love is blunt and surgical.
- OFF-BRAND1
- CRAFT1
- CLARITY1
- OPPORTUNITY1
Find your line.
New collection, made to be used. Out now.
// 4 notes / house tone — re-runs when either changes.
// Say hi
Poke around, break things,
tell me what to build next.
This corner is for experiments — mine, and more to come. If one sparks an idea, or you want to see something live here, I'd love to hear it.