// 04 — Health & Human Services / Web Design
Friends Rehabilitation Program
A calm, supportive digital experience that prioritizes clarity and reassurance.
// The brief
The website refresh centered on clarity, accessibility, and trust — making it easier to understand services, find resources, and take next steps.
// The challenge
A long-running rehabilitation nonprofit needed a digital home that people in crisis — and the families and referral partners around them — could actually use: clear services, findable resources, and obvious next steps, all trustworthy at a glance.
A mission-driven organization with limited technical capacity and an audience that often arrives under stress. The content had to be accessible and calm.
// The work
// The mandate
Rebuild the site around clarity and reassurance, and hand the organization something staff could update without a designer in the loop.
// John's role
- ↳Led the site refresh and information architecture
- ↳Shaped the content so services and next steps read plainly
- ↳Built it on a CMS staff can maintain themselves
The people behind the work
- ↳FRP staff and stakeholders
- ↳A direct client relationship
// Key decisions
Design for reassurance, not decoration
Readable typography and a restrained system, so the experience reads calm and credible to someone seeking help rather than busy or clinical.
Independence over dependence
Built on a CMS so staff can keep content current without a designer in the loop — the durability a small nonprofit actually needs.
Now: build toward giving
The current work takes it further — reworking the site into a more donation-friendly experience, because for a nonprofit, making it easy to give is the point.
// The outcome
- ↳Stood up a refreshed website the staff can maintain themselves
- ↳Currently rebuilding it into a more donation-friendly web experience
// Reflection
The first refresh gave FRP a calm, credible home they can run without a designer. Now I'm taking it further toward donations — because for a nonprofit, the easier it is to give, the more good the work does.